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Advocacy template: Messaging Framework


By: Open Contracting Partnership

Published: 2022

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Advocacy template: Messaging Framework

By Open Contracting Partnership

This framework provides a structured way to think about the messages your audiences need to hear to change their beliefs, attitudes and behaviors, and ultimately take the action you need to achieve your advocacy objective(s). You can develop a messaging framework for your organization, as well as for a specific campaign – for example one to establish a strong citizen participation mechanism in a public procurement reform – or a strategic pillar of your work as an organization.